Content
that moves
people.

Omar Abdo is a Philadelphia & New York-based content producer with 8+ years of experience turning raw footage and ideas into viral, high-performing digital media.

See the Work
Video Editing Short-Form Content Social Strategy Graphic Design Storytelling Post-Production Creator Campaigns Trend Analysis Content Strategy Audience Growth CapCut Canva

📍 Philadelphia & New York

Omar Abdo

By the numbers

5.3M+
Organic views generated across Instagram campaigns
1.4M+
Likes earned through strategic short-form content
1M+
Combined views on TikTok short-form content
30M+
Reach achieved when content was shared by A-list celebrities

Selected Work

A look at campaigns, content, and projects that drove real results.

Kalshi
Kalshi · Social Media Marketing

World Cup Creator Campaign

Approach: Balancing a brand's marketing goals with a creator's authentic voice, developing platform-native concepts that felt like content worth watching rather than an ad to skip.

Engaged by Kalshi to produce sponsored World Cup content in partnership with a creator, managing the campaign from ideation through filming, editing, and final delivery for TikTok and Instagram.

500K+ Views 20K+ Likes 5K+ Saves
Simmi\'s Table Grand Opening Banner
Simmi's Table · Brand Design

Grand Opening Campaign

Approach: A grand opening is more than a date. It's a community moment. The creative focused on warmth and invitation, making people feel like they were being welcomed into something, not marketed to.

Designed social media graphics, flyers, and digital marketing materials for Simmi's Table's grand opening campaign, creating a cohesive visual identity that strengthened brand awareness and event visibility.

1M+ Overall Views +1.1M% Likes YoY
View Profile ↗ ▶ Watch Reel
Instagram Reels
Anand Agency · Instagram

Viral Creator Campaigns

Approach: Content that actually means something. The goal wasn't just reach. It was finding moments where real people felt seen, heard, or represented, and amplifying them. Building community starts with giving people something worth sharing because it spoke to them first.

Produced and edited short-form content for creator campaigns, developing hooks, captions, pacing, and storytelling structures that consistently drove audience engagement. Managed fast-turnaround production schedules while delivering consistent, high-quality output.

5.3M+ Views 1.4M+ Likes 154K+ Saves 25K+ Shares
▶ Reel 1 ▶ Reel 2 ▶ Reel 3 ▶ Reel 4
TikTok Content
Anand Agency · TikTok

Viral Short-Form Video Content

Approach: Clip selection focused on pattern interrupts and emotional peaks, the moments most likely to stop a scroll and trigger a comment or share.

Produced short-form video content optimized for TikTok's retention algorithms, transforming long-form livestream footage into punchy, shareable clips built for platform reach.

1M+ Views 85K+ Likes 22K+ Saves
▶ Video 1 ▶ Video 2
The Comicologist Instagram Profile
Independent · Instagram

Comic Book & Pop Culture Brand

Approach: Built this from zero as a fan first, creator second. The community grew because the content was genuinely made for people who felt like outsiders in mainstream pop culture, giving a voice to the nerds, the comic heads, the ones who cared too much about fictional worlds.

Built and scaled an original niche brand to 30.7K followers with 4,100+ posts. Content organically caught the attention of A-list celebrities, expanding reach to audiences of 30M+.

30.7K Followers 30M+ Celeb Reach
View Profile ↗ ▶ Highlight 1 ▶ Highlight 2

The
journey
so far.

From building a following from scratch to producing content for major creator campaigns. Every role has sharpened a different edge.

Aug 2025
Present
Anand Agency · NYC
Content Producer
  • Produced viral short-form content generating 5.3M+ organic views, 1.4M+ likes, and 154K+ saves on Instagram
  • Identified and transformed long-form livestream content into short-form videos optimized for retention and sharing
  • Developed hooks, captions, pacing, and storytelling structures driving consistent platform reach
  • Produced TikTok short-form content generating 1M+ combined views and 85K+ likes
May 2026
Simmi's Table
Promotional Designer
  • Produced promotional content for the grand opening campaign: social assets, flyers, and digital marketing materials that helped drive over 1M+ overall views
  • Strengthened brand awareness and event visibility through cohesive visual design, contributing to a +1.1M% increase in likes year-over-year
Aug 2022
May 2024
Association of Information Systems
Director of Public Relations
  • Directed content strategy and social campaigns for a 400+ member organization, increasing event attendance 65% and drove a 23% membership growth through targeted Instagram campaigns
  • Managed and mentored two content chairs, coordinating calendars, graphic design, and publishing workflows
Jan 2017
May 2020
Independent · Instagram
Content Creator
  • Built a comic book and pop culture brand to 30.7K followers with 4,100+ posts
  • Created content that organically reached A-list celebrities, expanding reach to audiences of 30M+
  • Established a distinct brand voice within the comic fandom niche

Let's make something great.

Available for freelance projects, full-time roles, and creator collaborations. Reach out and let's talk.

omvrabdo786@gmail.com (571) 233-1697 @omvrabdo